About RL Equipment

More Than Five Decades of Serving Northern Ontario

Since 1970, RL Equipment has evolved alongside the needs of our customers. What began as an agricultural equipment business in Verner has grown into a destination for powersports, marine, tractors, lawn and garden equipment, and power equipment.

Today, RL Equipment is a family-owned and operated dealership representing some of the most trusted names in the industry, including Yamaha, Honda, KTM, John Deere, G3, Stanley, Bad River Boats and Duckworth.

We're proud of where we've come from, but we're even more proud of what has remained the same: knowledgeable people, quality products and honest customer service.

Built in Verner

RL Equipment has called Verner home for more than five decades.

In 1995, we opened a second location in North Bay. Two years later, we made the decision to close that location and return our focus to our original Verner dealership.

The reason was simple: growth was happening faster than the customer experience could keep up.

We chose to stay focused on one location so we could maintain the personality, service and relationships that had always defined RL Equipment.

That decision continues to shape who we are today.

We're not trying to be the biggest dealership in Ontario. We're focused on being a dealership our customers are proud to do business with.

Why RL Equipment?

Family Owned & Operated

RL Equipment began with Raymond and Lorraine Brouillette and remains a family business today. The company is now in its third generation of Brouillette family ownership.

Local Roots

Our dealership has been part of the Verner community since the early 1970s. We continue to serve customers throughout West Nipissing, Sturgeon Falls, North Bay, Sudbury and communities across Northern Ontario.

Trusted Brands

From powersports and marine to tractors and outdoor equipment, we represent brands chosen for their reputation, performance and long-term value.

Sales, Parts & Service

Our relationship with customers doesn't end when they leave the showroom. Our sales, parts and service teams are here to help you get the most from your equipment for years to come.

Experience That Matters

More than five decades in the industry means we've seen products, technology and customer needs change dramatically. That experience helps us ask the right questions and find the right equipment for the people who walk through our doors.

Our Story

1970 — The Beginning

Raymond Brouillette and his brother Jacques signed a contract with John Deere to sell agricultural equipment from their lumber yard location on Highway 64. The business was known as Brouillette Bros.

1972–1973 — A New Location

Raymond and Jacques dissolved their partnership, with Raymond retaining the John Deere equipment business. The operation moved to its current Highway 17 location in Verner and became known as Verner Equipment.

1975 — RL Equipment Is Born

The company was incorporated as R.L. Equipment Sales and Services Ltd. The "R" represented Raymond and the "L" represented his wife, Lorraine.

1978 — Yamaha Joins the Family

RL Equipment became a Yamaha snowmobile and motorcycle dealer, marking an important step toward the recreational products that would eventually become a major part of the business.

1982 — A New Direction

John Deere stopped producing snowmobiles just as the ATV market began to take off. RL Equipment began moving more heavily into recreational products, helping shape the dealership we know today.

1987 — Growing in Verner

The dealership received its first building addition, creating more room to serve customers and support the growing business.

1993 — Arctic Cat

RL Equipment became an Arctic Cat snowmobile and watercraft dealer, expanding its recreational product offering.

1994–1995 — A New Generation

Yves Brouillette, Raymond's son, purchased the company. In the fall of 1995, RL Equipment opened a second location in North Bay.

1996–1997 — Choosing Quality Over Growth

After several years of rapid expansion, RL Equipment made the decision to close its North Bay location and concentrate its efforts back in Verner.

The goal was to protect something more important than growth: the customer experience.

2001 — Honda Joins RL

To meet changing customer needs, RL Equipment became a Honda dealer. At the same time, the dealership moved away from agricultural equipment and focused its John Deere offering on compact and utility tractors, grounds care equipment and lawn tractors.

2002 — Parts & Accessories

A new addition created our current parts and accessories showroom, giving customers greater access to the parts, equipment and accessories they needed.

2003 — Yamaha Five Star Dealer

RL Equipment received its first Yamaha Five Star Dealer award. The dealership has maintained this recognition ever since.

2005 — More Room to Serve Customers

Another warehouse was added to provide additional showroom space and flexibility. A cement loading ramp was also built to make customer loading and unloading safer and easier.

2007 — Expanded Parts Capacity

A final building addition increased our capacity for parts and accessories, helping us better serve the growing number of products and customers we support.

2008 — G3 Boats

RL Equipment became a G3 boat dealer, expanding further into the marine market.

2011 — Stanley Boats

Stanley boats joined the RL Equipment lineup.

2015 — Skeeter Boats

RL Equipment added Skeeter boats to its marine offering.

2022 — The Third Generation

Robin Brouillette, Yves's son, purchased the company, continuing the Brouillette family's ownership into its third generation.

2023 — KTM

RL Equipment became a KTM dealer, adding another leading name to its motorcycle lineup.

RL Equipment Today

Today, RL Equipment is a destination for customers looking for powersports, marine, tractors and outdoor equipment throughout Northern Ontario.

Powersports

ATVs • Side-by-Sides • Motorcycles • Snowmobiles

Marine

Boats • Outboard Motors

Equipment

Tractors • Lawn & Garden • Power Equipment

Support

Parts • Service • Accessories

Whether you're looking for your next ATV, a side-by-side for the property, a motorcycle for the road, a boat for the lake, a tractor for the farm or equipment for around the home, our team is here to help you find the right fit.

A Family Business, Then and Now

From a small John Deere operation in Verner to the dealership we are today, RL Equipment has always been built around people.

Three generations of the Brouillette family have helped guide the business through changing markets, new products and evolving customer needs.

The equipment has changed. The brands have changed. The industry has changed.

Our commitment to our customers hasn't.

True and honest customer service has always been the RL Equipment way.

Come See Us

We're located on Highway 17 in Verner, Ontario, serving customers from Verner, Sturgeon Falls, North Bay, Sudbury and communities throughout Northern Ontario.

If you're looking for equipment, need parts or accessories, or require service for your machine, our team is ready to help.

RL Equipment
10402 Hwy 17
Verner, Ontario

(705) 594-2373

It takes longer to bake a pie than to drive to RL Equipment.