Raymond Brouillette and his brother Jacques signed a contract with John Deere to sell agricultural equipment at their highway 64 lumber yard location. The store was then known as “Brouillette Bros.”
Ray and Jacques dissolved their partnership; Ray kept the John Deere equipment part of the business, moving to the company’s current location on HWY 17. The store was called Verner Equipment at the time.
The company was incorporated as R.L. Equipment Sales and Services Ltd. The “R” for Raymond, the “L” for Lorraine, his spouse.
R.L. Equipment becomes a Yamaha snowmobile and motorcycle dealer.
John Deere stops producing snowmobiles and the ATV craze starts. This is when the company really took a recreational angle.
The store gets its first building addition.
R.L. Equipment becomes an Arctic Cat snowmobile and watercraft dealer
Yves Brouillette (son of Ray) purchases the company. The fall of 1995 sees R.L. Equipment’s second location open in North Bay.
These years have seen some big changes. The winter of 1996 was R.L. Equipment’s last season with Arctic Cat, and the fall of 1997 brought the closure of the North Bay location. Things were going too fast and as a result, customer service was suffering. The company decided to only do business at it’s original location, to keep it’s personality and quality of service.
The economic situation around the company was in constant change and customer needs were changing. To meet customer demand, R.L. Equipment signs on as a Honda dealer. At the same time, the company discontinued selling agricultural products, concentrating on John Deere’s consumer products. This includes compact/utility diesel tractors, grounds care equipment and lawn tractors.
The store sees its second addition, adding our current parts and accessories showroom.
R.L. Equipment receives its first Yamaha Five Star Dealer award, and has remained ever since.
A third warehouse is added to be used as a showroom and give the company more room and flexibility. A new cement loading ramp was built to offer safe customer loading and unloading.
A final addition was added, increasing the company’s parts and accessories inventory capacities.
R.L. Equipment becomes a G3 Boats dealer.
R.L. Equipment becomes a Stanley Boats dealer.
R.L. Equipment becomes a Skeeter Boats dealer.
Today, R.L. Equipment is proud to offer premium brands, such as Yamaha, Honda, John Deere, G3 Boats, Skeeter Boats and Stanley Boats. Our experts work hard to offer valuable knowledge and a great experience. For the last 42 years, R.L. Equipment’s recipe has always been the same; true and honest customer service. Remember, it takes longer to bake a pie than to drive to RL Equipment in Verner!